Welcome to your snack awakening
Redefine Your Snacking Experience
Because we know Every Bite Matters, Proper elevates the usual mindless munch to an eating experience – a snack that satisfies taste buds, body and soul.
The Great Awakening
Proper was founded on a longing for a real potato crisp. And when we say real, we mean really real like the traditional crisps people used to make before robots started messing with our food.
Cooked by hand and seasoned with care, that first crisp was not just better, it was transcendent. Memorable, shareable and addictively delicious. It awakened a fire within us, starting a movement for meaningful snacks that continues to this day.
Its why Proper snacks are cooked by people and hand selected for perfection, every potato, every crisp, every cracker.
Are we obsessed? We prefer devoted. For us, the result makes it all worthwhile. Real, scrumptious, and cooked by hand since always – snacks that are meaningful not mindless. Because every bite matters. So come, open a bag and experience the great Snack Awakening.
Made in Nelson New Zealand
We work closely with our New Zealand growers to ensure the highest quality produce is used for our crisps.
From our Kumara growers at the top of the North to one of our potato growers down in the South we source high quality produce for the best tasting crisps.
We then flavour with house made seasonings made from real ingredients to give you a clean, really satisfying snack.
